Retire Tennessee, a program of the Tennessee Department of Tourist Development, has unveiled a bold new brand identity to promote Tennessee to the more than 78 million American baby boomers and others seeking to make the most of their golden years.

“The Good Life. Only Better” is the slogan for the new Retire Tennessee brand, enhanced with a new logo and website,, featuring detailed information on health care, experiences, shopping, retirement developments and communities, testimonials and sample housing stock for all 22 Tennessee counties currently participating in the program.

The site also features immersive video and photos, as well as an interactive map and cost-of-living calculator. Site visitors can request free printed information or a copy of the Official Tennessee Vacation Guide, or click-through to visit each county’s website. New collateral materials are being designed for upcoming Retire Tennessee expos.

“What Tennessee offers makes it vital we expand our ability to serve those making retirement decisions,” Commissioner Kevin Triplett, Tennessee Department of Tourist Development said. “Tennessee’s low cost of living, which includes no state income tax and low property taxes, four distinct but mild seasons, an incredible quality of life with breathtaking scenic beauty combined with heritage, culture and the arts, offer an ideal setting for those looking to relocate.”

Tennessee was recently ranked No. 4 in the 10 Best States for Retirement 2016 by, the popular personal finance and business publication.

Now in its 12th year, Retire Tennessee inspired more than 8,000 inquiries from potential retirees last year. Retire Tennessee is a program of the Tennessee Department of Tourist Development, as research has shown that most people visit the state an average of five times before choosing to retire in Tennessee.

Tennessee is one of only four states with retiree recruitment as a formal program and continues to gain momentum as a potential retirement destination.

Ramay Winchester, director of tourism initiatives, has managed the Retire Tennessee program since its inception and has seen firsthand the effects of the program on each of its communities.

“The success of this program is evidence of Tennessee’s remarkable quality of life. Our Retire Tennessee counties are the crown jewels in attracting new residents that bring even more vitality to our state,” Winchester said. “Active retirees relocating to these communities help stimulate the economy, while bringing their knowledge and time to actively invest in their new home.”

Official Retire Tennessee counties include Anderson, Campbell, Carter, Cumberland, Dickson, Franklin, Hamblen, Hamilton, Hardin, Henderson, Jefferson, Loudon, Maury, Monroe, Putnam, Roane, Robertson, Sullivan, Sumner, Unicoi, Warren and Washington.

Every community participating in the Retire Tennessee program must first meet criteria which recognizes communities and developments that possess the resources and amenities to attract today’s retiree. Many of the Retire Tennessee communities also have the American Association of Retirement Communities Seal of Approval.

Retire Tennessee also attends a number of Ideal Living Resort & Retirement Expos in locations such as New York, New Jersey, Chicago, Philadelphia and greater Washington, D.C. to promote Tennessee as a retirement destination. Twenty-nine percent (29%) of attendees to the expos checked an interest in Tennessee last year. Interest has increased 24 percent from when the program first started.

Florida is the number one state of residence for those inquiring about retirement options in Tennessee, followed by New York, New Jersey, Illinois, Virginia, Maryland, California, Michigan, Ohio and Texas.

Recommended for you