City's branding initiative underway

The City of Fayetteville’s Destination Branding & Marketing Initiative got underway last week as the firm, Chandlerthinks, LLC, out of Franklin conducted stakeholder interviews and focus groups. Assisting in the Phase I, Explore – Learning Fayetteville’s Story, were (from left) Scott Collins, city administrator; Kristi Gentry, city planning and codes coordinator; Steve Chandler, Greg Fuson and Susan Ewing of Chandlerthinks; Lenace Vaughn, city property maintenance inspector; Adriane Gay, city human resource coordinator; and Jerry Taylor, city director of information technology.