Canadian Direct Coil acquires Goodman facility, 75 jobs coming with a $14.4 million investment


Christmas came a few days early for the City of Fayetteville with the Tennessee Department of Economic and Community Development’s announcement that the former Goodman manufacturing facility has been acquired by the Canadian manufacturing company, Direct Coil, with plans to establish its first U.S. manufacturing facility in Fayetteville.

The company will invest $14.4 million and create 75 jobs in Lincoln County over the next five years.

Gov. Lee said, “We are pleased to welcome Direct Coil to Tennessee. Their new operations in Lincoln County will create 75 quality jobs and support economic activity growth in rural Tennessee.”


Both Fayetteville City Mayor Michael Whisenant and Lincoln County Mayor Bill Newman expressed their happiness in the economic boost Direct Coil will bring to Lincoln County.

“The Board of Mayor and Alderman welcome Pat Occhicone and Direct Coil to Fayetteville, TN. We welcome this new business opportunity to help with our local job sector needs and wish Direct Coil success as they develop their business footprint in this region of the United States,” said Whisenant.

Mayor Bill Newman praised the Industrial Development Board for their efforts in working the State and Direct Coil in bringing jobs to Fayetteville. “We are looking forward to Direct Coil joining our family of Lincoln County industries and businesses. I would like to thank the Industrial Development Board for working so hard to provide not only Direct Coil the help they needed but the support they give all our industries and prospects,” said Newman.

This will be Direct Coil’s first manufacturing facility outside of its headquarters in Ontario, Canada. The company will renovate the Goodman facility at 1810 Wilson Parkway and plans to replicate its Canadian business model and processes in Fayetteville.

“Our company’s goal has and always will be, to succeed in the marketplace through exceptional customer service, commitment to quality, competitive pricing and on-time shipments. Direct Coil is excited to be expanding its manufacturing footprint within the USA. We are proud to be included in the Tennessee manufacturing community as well as joining the Lincoln County industrial family. We look forward to being a part of this welcoming and thriving community and look forward to working together for many years,” said Pat Occhicone, President and CEO, Direct Coil.

Direct Coil supplies the North American market with innovative heating and cooling solutions. It specializes in industrial heating and cooling coils for a variety of heating ventilation air conditioning and refrigeration (HVACR) applications such as furnaces, air conditioning units, and other equipment involving air movement.

TNECD Commissioner Bob Rolfe said, “We are proud that Direct Coil has chosen Tennessee for its first manufacturing facility outside of Canada. Tennessee has established resources and business-friendly initiatives that make our state an ideal location for foreign direct investment. Direct Coil joins more than 1,000 foreign-owned businesses that call Tennessee home, and we thank the company for its investment in Fayetteville.”

“We are pleased to welcome this growing company to Fayetteville. Lincoln County offers a strong workforce and business friendly environment which will serve Direct Coil well as they are expanding operations. Thank you to Governor Lee, Commissioner Rolfe and local officials who worked to secure these 75 jobs for our community,” said Sen. Shane Reeves.

For nearly 50 years, Goodman had been the county’s leading employer with a workforce of as many as 1,800. In 2015, Daikin Industries, Ltd., announced it would be closing its Goodman plant in Fayetteville. The final employees were laid off in 2020.

Tennessee House Speaker Pro Tempore Pat Marsh of Shelbyville commented, “Direct Coil’s strong investment in our community is tremendous news for our citizens. I was honored to partner with Senator Reeves, Governor Lee, our Department of Economic and Community Development and officials with Direct Coil to help secure these high-quality jobs. I will continue to fight for new resources to support our local leaders in their ongoing efforts to attract and retain new businesses — both in our community and across this state.”