Amy Dawn Moore, owner of The Purple Cellar boutique, stands among the many trendy and up-to-date style clothing she offers in the store. In addition to clothing, The Purple Cellar’s offerings include accessories, soaps, lotions and much more.

At first glance, it’s apparent that The Purple Cellar offers a unique shopping experience and selection of clothing.

Amy Dawn Moore, owner, formerly of Franklin, saw a need in the community for trendy and up-to-date styles. She noticed that some of the clothing shops geared toward younger women had closed and wanted to offer quality, affordable clothing for ladies looking for something different.

Styles are available in in a variety of sizes from extra small to 4x. 

“I have really reasonable prices,” she said.

Not only does she carry tops, slacks, dresses, swimsuits and lingerie, but also sells quality jewelry, purses, cosmetic bags, natural goat milk soaps for women and men, lotions, beard oil, body butter and more.

 “Most of the jewelry has semi-precious stones in it,” Moore said.

Walking through the store, located at 108 Mulberry Avenue, customers will notice Moore’s creative way of displaying retail. Old wooden chairs are transformed into shelves, an antique ironing board serves as a counter and rustic doors serve as a backdrop for clothing.

In the near future, Moore plans to add handmade jewelry and candles. Much of the jewelry is made by her friend, Abbigayle Newby, who creates jewelry accented with leather, shells, silver and pearls. Newby has begun a nonprofit organization to help young girls in the community acquire clothing and other pretty items.

An independent single mother of three boys, Moore moved to the area to be closer with her family in Elora. Before opening the Mulberry Avenue store, she sold clothing at Cotton Country (now Generations), jewelry at the Rusty Rooster in New Market, Ala., and her crafts in a booth at Sir’s Marketplace.

Though being a single mother doesn’t afford her a lot of extra time, she also enjoys woodworking and repurposing furniture and is in the process of renovating a house in town.

Check out The Purple Cellar Facebook page to see some of the offerings.  Customers may also call 931-297-2066 to check on the sizes and availability of   other items.

The store’s new hours are Wednesday through Friday, 10 a.m. until 6 p.m., and Saturday, 10 a.m. until 2 p.m.   

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