Each fall, the Backroads Heritage organization hosts a Fall Dinner showcasing a speaker who is involved with a tourism-related business. Anyone would be hard pressed to find a tourism business that is more well-known than the Jack Daniel Distillery attraction. Steve May, Director of Marketing Operations at the Jack Daniel Distillery in Lynchburg will be the featured speaker at the dinner.
The Jack Daniel Distillery plays host to approximately 300,000 visitors each year from all over the world who are eager to learn all about Jack, the man, Jack Daniel’s, the brand, and the town of Lynchburg. The Marketing Operations team is charged with the responsibility for ensuring that everyone who visits leaves as a “fan” of the brand and enjoys the town of Lynchburg.
The Marketing Operations team oversees the Welcome Center, Visitor Center, The White Rabbit Bottle Shop, the Lynchburg Hardware and General Store, BBQ Hill Pavilion, the Motlow House, Miss Mary Bobo’s as well as the tourism and various events held at the distillery.
Mark your calendar for the 30th Annual World Championship Invitation BBQ competition in Lynchburg on Saturday, Oct. 27. Teams will be competing from all over the world for the prestigious award of winning The Jack.
Steve has been the face for the Distillery in Lynchburg since 2005 and prior to that he served as Jack Daniel’s Strategic Sourcing Manager in Bottling at the Lynchburg Distillery.
With liquor laws drastically changing several years ago and other distilleries emerging, Steve will talk about the changes in the industry as well as how important the Jack Daniel Distillery is to the town of Lynchburg, the southern Middle Tennessee region, the State of Tennessee and bringing focus to the area and showcasing the many tourism assets that the Backroads region offers to tourists.
The event is set for Tuesday, Oct. 16, with the silent auction beginning at 5:30 p.m. and dinner being served at 6 p.m. with a fantastic meal being served at the Bell Buckle Banquet Hall. The cost is $25 per person and reservations must be made. For more information, please call the Backroads Office at 615-613-5627. The event is open to the general public.
“The Jack Daniel Distillery is an international icon and we are very fortunate to have Steve May to be our speaker at this annual event,” said Dianne Murray, executive director of the Backroads organization.
The event will also feature an outstanding silent auction with an abundance of items being offered by major businesses. The silent auction is a fundraiser at this event which allows the non-profit organization to obtain funds to further promote the tourism businesses of their members. A live auction will be held as well. The Jack Daniel Distillery has been a member of the Backroads organization since it was organized more than 25 years ago.
The Backroads Heritage group is actively promoting tourism in the Southern Middle Tennessee area and represents the communities between the I-65 and I-24 corridors. Tennessee’s Backroads represents seven counties consisting of Bedford, Coffee, Franklin, Lincoln, Marshall and Moore counties and the Monteagle Mountain area and various members from neighboring communities.