BURBANK, Calif.--(BUSINESS WIRE)--Nov 8, 2018--Today, Disney officially opened “ Mickey: The True Original Exhibition ” in New York City’s Meatpacking District, welcoming guests from around the globe to the 16,000-square-foot immersive pop-up celebrating the 90 th anniversary of Mickey Mouse.

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Sarah Jessica Parker attends Mickey: The True Original Exhibition reception to commemorate Mickey Mouse’s 90th anniversary. The 16,000-square-foot immersive exhibition, which includes interactive multi-sensory experiences, photo opportunities galore and Disney magic around every corner. The exhibition will be open through February 10th, 2019. (Photo by Michael Loccisano/Getty Images for Disney)

Opening in the same city where he made his big screen debut in “Steamboat Willie” on November 18, 1928 at the Colony Theatre, “Mickey: The True Original Exhibition” invites guests to join in the anniversary celebration and experience Mickey Mouse like never before. Featuring thoughtfully-curated original art, larger-than-life photo opps, branded activations, and a new line of commemorative merchandise, the exhibition runs now through February 10, 2019.

Journey Through Contemporary and Historic Art

Honoring Mickey’s 90-year impact on popular culture, creativity and the arts in all its forms, the exhibition showcases installations from more than 20 contemporary artists worldwide, including Daniel Arsham and Katherine Bernhardt, alongside a historic Mickey-inspired work from legendary artist Keith Haring.

Haring’s drawing,  Untitled (Mickey Mouse), 1981,  is accompanied by a hand-selected assortment of original photos of the artist alongside some of his most famous Mickey Mouse pieces, captured by his close friend and photographer Tseng Kwong Chi, throughout his career in the 1980s. The portraits of the two friends, who bonded over a shared love of pop culture and icons, are showcased together for the first time in this exhibition.

All of the original and historic pieces are featured throughout more than a dozen thematic rooms, each carefully curated and artfully designed to highlight a chapter of Mickey Mouse’s story. Along the way, guests will discover larger-than-life photo moments, including a replica of Steamboat Willie’s vessel, black-and-white immersive scenes from classic cartoon shorts, a transformative reinterpretation of The Sorcerer’s Apprentice from Walt Disney’s masterpiece film, Fantasia, and a recreation of the 1990s All New Mickey Mouse Club set.

Fans will also get a glimpse into the Disney Archives collection featuring iconic Mickey Mouse inspired consumer products across the decades as well as the Academy Award® for the Creation of Mickey Mouse, on loan from The Walt Disney Family Museum in San Francisco.

Exhibition details include:

Hello Mickey!- Introduces the many facets of Mickey including his playful personality. Featured artists: Katherine Bernhardt, Ariana Papademetropoulos, and Michael Bosanko.Iconic Design- Shows Mickey, an instantly recognizable character and form, in a whole new way. Featured artist: Daniel Arsham.It’s Black & White- An entirely black-and-white world bringing Mickey’s comic strips and cartoon shorts to life. Featured artist: Brian Roettinger.Ink & Paint- Pays homage to the team of artists and painters in Disney’s legendary Ink & Paint department including photos from the book “Ink & Paint: The Women of Walt Disney’s Animation.”Burst into Color- A vivid, vibrant color room in honor of Mickey’s acclaimed technicolor debut, The Band Concert. Featured artists: London Kaye, Michael John Kelly, Amanda Ross-Ho and Disney artists Stacey Aoyama and John Quinn.Sorcerer’s Way- Transports guests to the magical world of Walt Disney’s masterpiece and Mickey’s first feature film: Fantasia. Featured artist: Oliver Clegg.Mickey Mouse Club- Celebrates the 60+ year legacy of the Mickey Mouse Club television series. Featured artist: Brian Bress.Original Muse- Showcases how Mickey has inspired artists around the world to create, reinterpret, and reimagine. Featured artists: Keith Haring, Tseng Kwong Chi, James Jean, Keiichi Tanaami, Tanya Aguiniga, PEACEMINUSONE, Javier Sanchez Medina, Tetsuya Nomura, and Oliver Payne.The Collection- Illustrates how tactile, functional works of art bring Mickey into fans’ everyday lives. Featured artists: Darren Romanelli aka DRx and Shinique Smith.Kenny Scharf’s Mickey Mouse-inspired cosmic cavern will also be on display and open to the public in Mickey’s Maker Shop. Exhibition tickets are not required for entry.

Commemorative Merchandise at Mickey’s Maker Shop

Within the experience, ‘Mickey’s Maker Shop’ is a retail store offering exhibition-branded merchandise, select pieces from 90 th anniversary ‘True Original’ Mickey Mouse capsule collections and custom products that can be personalized on-site. Fans can also shop limited-edition merchandise through timed product drops throughout the exhibition run. The shop is open to the public; exhibition tickets are not required for entry. Select exhibition and Mickey 90 th merchandise can also be purchased on shopDisney.

Exhibition Sponsors Create Branded Activations

Exhibition sponsors have created interactive activations that engage guests of all ages. With the help of Google Home, attendees can join in a special game show with Mickey Mouse and his friends. Following the announce of  Beats Solo3 Wireless Headphones – Mickey Mouse’s 90th Anniversary Edition, Beats will continue to celebrate Mickey and his influence on music with listening stations and a photo gallery in the Exhibition lounge. Finally, Brooklyn-based and family-owned ice cream maker Ample Hills Creamery will share complimentary scoops of birthday cake ice cream from their Disney Mickey Mouse Collection.

About “Mickey: The True Original Exhibition”

Running from November 8, 2018 – February 10, 2019, “ Mickey: The True Original Exhibition ” will be open Tuesday-Sunday from 10 a.m. to 8 p.m. at 60 10th Avenue, New York. Tickets are available for $38 per person at Disney.com/MickeyTrueOriginal. With selected time slots already selling out for its November debut, guests are encouraged to plan early. The exhibition is not open on Thanksgiving, Christmas or New Years.

For more on the exhibition and behind-the-scenes content, visit Disney.com/MickeyTrueOriginal and follow @MickeyTrueOriginal on Instagram with #MickeyTrueOriginal.

About Mickey Mouse 90th Anniversary Celebration

Since his big-screen debut in Steamboat Willie on November 18, 1928, Mickey has become the global ambassador for The Walt Disney Company. The 90-year celebration of Mickey includes new brand and product collaborations spanning fashion, food, consumer electronics, toys, accessories and more.

Assets:

Exhibition images & b-roll:www.image.net/MickeyTheTrueOriginalExhibition

Mickey: The True Original Exhibition images for download:https://dcpi.smugmug.com/Franchises/DMCE/Mickey-The-True-Original-Product-Gallery/n-CQvxBQ/i-MkcGmHw

Mickey 90thproduct images for download:https://dcpi.smugmug.com/Franchises/DMCE/Mickeys-90th-Product-Gallery/n-HB425c/

About Disney Parks, Experiences, and Consumer Products

Disney Parks, Experiences and Consumer Products is the business segment of The Walt Disney Company (NYSE:DIS) that brings the magic of Disney's stories, characters and franchises into the daily lives of families and fans around the world to create memories that last a lifetime. The company's iconic travel and leisure businesses include six resort destinations in the United States, Europe, and Asia; a top-rated cruise line; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business; the world's largest children's print publisher; Disney Store locations around the world; and the shopDisney e-commerce platform. These experiences are created by Walt Disney Imagineering, the innovative force responsible for overseeing the segment's world-class products and experiences — from immersive lands to interactive toys, and everything in between.

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CONTACT: Disney

Laura K. Jalaie

Mobile: 818-331-1734

Laura.k.jalaie@disney.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW YORK

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT ARTS/MUSEUMS FILM & MOTION PICTURES GENERAL ENTERTAINMENT CHILDREN RETAIL EVENTS/CONCERTS SPECIALTY OTHER RETAIL CONSUMER FAMILY MEN

SOURCE: Disney Consumer Products

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PUB: 11/08/2018 01:41 PM/DISC: 11/08/2018 01:41 PM

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