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Doing what it takes to sell art

Posted on Sunday, January 20, 2013 at 3:10 pm

Nashville, Tenn – The Tennessee Association of Craft Artists (TACA) invites the Art Biz Coach, (founder of the ArtBizBlog.com) Alyson B. Stanfield to Nashville to teach Tennessee artists how to promote themselves in today’s ever-changing marketplace. Stanfield will present Shameless Self-Promotion for Artists on March 23 and 24, 2013 at Watkins College of Art, Design and Film. Topics covered will equip artists of all media with tools to market their work in-person and online.

Attendees will learn traditional and modern marketing tools to advance their art careers.  Sessions include discussions of tried-and-true methods that involve organizing and expanding contact lists and drafting the perfect artist statement. Stanfield also discusses trending topics involving the do’s and don’ts of artist websites, learning to build and maintain a blog and utilizing the best practices of social media in easy-to-grasp terms event today’s Luddites will understand. With Stanfield’s guidance, artists make use of their newfound knowledge by creating an action plan of how to put these lessons to work in their careers.

Stanfield reveals that her workshops are more than the content-rich sessions she leads; there is a great deal of “networking that goes on between the artists in the room. I carefully craft networking moments throughout the workshop and am delighted at the synergy in the room. It almost always continues well beyond the workshop room.” With so many opportunities for creatives throughout the state, Stanfield shares, “I’m super excited to come to Tennessee.”

Donna Branch volunteered to head this workshop for TACA because of her passion for Stanfield’s lessons. “After working with Alyson for several years, I’ve found that her guidance is always ‘spot on.’   I’ve always enjoyed her direct approach and working with her individually definitely increases the level of accountability.”  

Tickets for the Shameless Self-Promotion for Artists Workshop are available for $170 and a discounted rate of $140 for TACA members. Students pay just $75 to attend the day-and-a-half long workshop. This price includes a networking session on Saturday night.  Reserve your seat for the workshop online (www.tennesseecrafts.org/events.html) or by calling 615-736-7600.