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A number of Lincoln County High School students are excitedly awaiting the debut of five commercials they’ve produced, one of which will be submitted to the Doritos’s 13th annual “Crash the Superbowl” contest by Nov. 16.
Lincoln Countians will have the opportunity to vote for their favorite commercial on Lincoln County Live, The Elk Valley Times’ website, or on Fayetteville Public Utilities website, beginning at 4 p.m. Monday, Nov. 5, and continuing through Wednesday night, Nov. 14.
The one that gets the most votes will be entered in the national 2012 “Crash the Super Bowl” contest. This year the winner is being offered the biggest grand prize to date.
Five finalists across the U.S. will receive a trip to New Orleans for the Super Bowl and $25,000 cash. Two grand-prize winners will have their ads aired during Super Bowl XLVII, and if it’s ranked in the first three spots in the USA Today Ad Meter rankings, the winners will receive $1 million in cash, $600,000 cash or $400,000 cash, depending on the ad’s performance. All of the ads will run on Facebook, but the winner will be emphasized.
Plus, the finalist whose ad places best in the Ad Meter will have a chance to work with director Michael Bay on Transformers Four.
“It’s a chance for regular people to create and make a commercial … they don’t edit or remake it,” said Terri Crawford, LCHS art teacher.
Besides the notoriety and cash the students might gain, the kids are having a great time while learning some valuable skills and hands-on experience in several areas of study.
A conversation last year between Crawford and teachers Andi Birdsong and Karen Wyatt spurred the idea of having the teens produce a commercial as an interdisciplinary learning experience.
“Conceptually, it took quite a bit of planning,” said Birdsong.
This year students and teachers have been meeting regularly to discuss and coordinate the projects.
Seven LCHS classrooms, divided into teams, are enthusiastically involved in the production. Crawford’s advanced art students were charged with creating three concepts for an ad. These concepts were passed on to Wyatt’s Interactive multimedia classes and Birdsong’s business management classes to develop further. In addition, both chorus, taught by Angela Beale, and band, taught by Brandon Grieves have also been involved in the project and are providing some of the music.
“I’m so proud of them (the students),” said Birdsong.
As the teams finish the ads, the art student initiators will critique the ads and determine how closely they match the original concepts, much like an ad agency would.
This project has many practical applications in that it teaches the students how to film, cast and edit the videos, how to market, become educated about product placement, business management concepts and much more.
On Friday, Nov. 9, the ads will be presented to LC Live by the students’ production company division dubbed “The Bermuda Triangle.”